In the first significant U.S. election cycle including the widespread availability of generative artificial intelligence (AI) to voters, government entities, and political campaigns, the parameters of interaction are evolving. AI has the capacity to transform campaign operations; but it concurrently presents considerable threats to the privacy of voter data. As AI-driven technologies integrate into political advertising and campaigning, it is crucial to scrutinize the use and safeguarding of personal data within this emerging context.

During a crucial election cycle, voters encounter new problems introduced by AI-augmented political ads. In a recently published article, Nicky Watson examines the impact of AI on elections, particularly on data privacy issues, including hyper-targeted advertisements and the dissemination of misinformation, and emphasizes the need for enhanced rules to protect voter trust and personal data.