How to manipulate customers… Ethically

As the influence of behavioural economics has grown, companies have increasingly been adopting “nudges” to influence how users of their products or services make choices. But nudges – changes in how choices are presented or set up to influence people to select specific ones – can have troubling consequences. Therefore, organisations need to look critically at how they nudge users to understand whether they are truly acting in their best interests.

Drawing from a landmark report to guide the conduct of biomedical and behavioural research involving human subjects, a new article recently published in the Harvard Business Review demonstrates the prerequisites and principles under which organisations may design ethical nudges.

These are the upcoming dates for our Annual General Meetings:

Thursday, 21 March 2024
Thursday, 20 March 2025